saffron road

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Journey to Better

World Cuisine

Saffron Road is on a mission to inspire people and to connect cultures through a shared love of and passion for World Cuisines. Each product is rooted in tradition and only use fresh, wholesome ingredients and time-honored recipes and traditional cooking methods — delivering delicious dishes and snacks from around the world directly to your plate.

Project Scope

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Brand Vision  |  Consumer Research  |  Identity Refresh  |  Naming  |  Packaging  |  Brand Extension  |  Brand Guidelines  |  Brand Story  |  Digital Campaign  |  Social Campaign