Hydrating & Functional Sparkling Energy Drink

Finding their bright side

Sunshine Energy Drinks is a small regional Beverage company located in North Carolina that has struggled to become a truly national brand over the past 12 years. Seeing stagnant sales figures lingering around $3 million, new management tapped Bright to renovate the brand.

Consumer research indicated very little brand loyalty beyond the name. Insights review revealed a newer, younger audience seeking cleaner energy sources with low sugar/calories and just the right amount of caffeine. Bright addressed messaging hierarchy while leaning into a fresher, more impactful look & feel at shelf. We brought a vibrant and optimistic design aesthetic and brand voice to this energy drink contender.

Sunshine relaunched Q4 2023 and has secured interest from many industry heavyweights including one of the original Sharks on Shark Tank, Kevin Harrington.

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